Splunk can be used for so many use cases because it allows you to ask questions of your data, get answers, and take action. Typically, the questions we ask as technology practitioners center around Security and Observability. But, data is data and can be used for more, and bitsIO Inc. is delivering on the ‘more’. While at Cisco Partner Summit, I had an opportunity to chat with Kalpana Krishnamurthi about a really cool use case they are providing around using Splunk to optimize tourism for countr

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Hey everybody, we’re out here at Cisco Partner Summit and I ran into Dalpina from Bits.io and we were talking about a really interesting use case that you’re doing with Splunk. I don’t want to ruin the surprise, but tell us a little bit more about what you’re doing. >> Sure, I would love to say that. >> I’m Kpak Krishna Morti. For those who don’t know me, I’m the CEO and co-founder of Bits.io Inc. Bits.io is a professional services organization. Splunk professional services organization. We love Splunk. We love what we do. We love data because data is truth and uh we provide Splunk solutions uh built around the Splunk data platform and we specialize in Splunk security and observability but today it’s going to be completely different and something fun and very innovative. Uh we’ve built a solution for tourism. >> Do you like to go on vacation Jason? >> Who doesn’t like to go on vacation? Right. >> Right. Yeah. I love vacations. uh when people go on vacation they want to have a beautiful experience and this solution is going to help countries uh that depend on a significant percent of their GDP coming from tourism. >> So this solution what it does is it helps the country prepare better for their tourism. Uh the dashboard talks about data about uh people uh who are coming to the on the for the vacation and which countries are they coming from. You can even uh drill deeper to what state they are coming from, what county they are coming from, what are the airlines they are taking, what is the time of the year they are coming, uh what is the time of the day you know like or when they are landing. There are like so much rich data there and the country could use that data to build a very uh beautiful seamless experience because vacation is all about experience and say with the power of data if you could make that experience the best like from the time they land and make it a breeze for them to uh get the take the get their baggage uh do their immigration get their baggage and walk out through the door and just go and enjoy their vacation. So, so it just pulls like so much data in. With this data, the country can figure out like okay, where do I spend the marketing dollars? Where will I get more money, more ROI for the money I’ve spent? So, those are all the info that this uh uh dashboard would give. There’s more to it. You know, you can uh check out more uh and also it has an AI piece because uh what the AI does is analyze all the data. It helps help it predicts uh it tells you about it’ll forecast and also it gives you the travel trends. So there’s so much information in there that you could uh gather from this uh dashboard and provide a beautiful experience to the people who are visiting the country and you know tourism is a beautiful thing and this will help with that and it’s fun. I mean that’s an amazing use case because you want to talk about security and observability but tourism that’s a really cool use case that you’re bringing to light. Now if I wanted to go get some more information about all the things that Bitsio does where can I go? >> You can check out our website and then you know contact one of the Bits.io team members and we would be happy to talk more about it and more details about it. >> That’s amazing. Thanks so much for your time today. >> Thank you for having me.